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Considers the role of the marketing agency in creating children’s marketing strategies, especially their responsibility to ensure that brands target children in a fair and ethical way. Begins with the client brief, using the example of Marks and Spencer’s Back to School campaign, designed by agency Lickle Yellow Submarine. Points out the problems of time pressures in translating an idea into a campaign; another pitfall is aping competitors by jumping on bandwagons. Moves on to analysis of campaign results, illustrating the need to include qualitative as well as financial criteria by the relationship that Lickle Yellow Submarine has developed with Pictionary. Concludes with the importance of adhering to ethical codes of practice; provided that brands do this, they fulfil a useful role, for children especially, in defining the values and functions of each product.

The aim of this paper is to contribute to making higher education, particularly online education, more relevant and inspiring by orienting it toward the pragmatics and aesthetics of knowing. This paper also demonstrates the relevance of cybernetics and cybernetic thinking in education today.

The author's general strategy is to connect processes of knowing to the purpose of education, thus providing an organizing principle for the design and practice of online education. Nontrivial conversation and aesthetic experience are combined in a cybernetic complementarity, conceptualized as the processes that foster understanding. This serves the purpose of education, defined here as developing an understanding of how knowledge is constructed and fostering ways of knowing that are creative and complex.

Because the world has become increasingly complex, ambiguous, and pluralistic, the type of thinking needed to act and interact in the world must also be complex, e.g. creative, adaptive, relational, and empathetic. Research shows that this type of thinking is brought forth by aesthetic experience and nontrivial conversation. Combining these as processes of knowing provides a non-dogmatic way of orienting education toward student-centered constructivist learning.

Connecting nontrivial conversation and aesthetic experience as processes of knowing is an original contribution to education literature. This is also an exemplar of generating a cybernetic complementarity for conceptual modelling in education design. Anyone interested in how online education can extend efforts to transform higher education so it may better facilitate thinking in ways that are creative and complex will find this paper valuable.

Amidst the backlash against gay rights in the U.S., a rapidly expanding number of companies are instituting inclusive policies. While in 1990 no major corporations provided health insurance for the partners of lesbian and gay employees, by early 2004, over 200 companies on the Fortune 500 list (approximately 40%) had adopted domestic partner benefits. This study of Fortune 1000 corporations reveals that the majority of adopters instituted the policy change only after facing pressure from groups of lesbian, gay, and bisexual employees. Despite such remarkable success, scholars have yet to study the workplace movement, as it is typically called by activists. Combining social movement theory and new institutional approaches to organizational analysis, I provide an “institutional opportunity” framework to explain the rise and trajectory of the movement over the past 25 years. I discuss the patterned emergence and diffusion of gay employee networks among Fortune 1000 companies in relation to shifting opportunities and constraints in four main areas: the wider sociopolitical context, the broader gay and lesbian movement, the media, and the workplace. Next, using the same wide-angle lens, I explain the apparent decline in corporate organizing since 1995. My multimethod approach utilizes surveys of 94 companies with and without gay networks, intensive interviews with 69 networks and 10 corporate executives, 3 case studies, field data, and print and virtual media on gay-related workplace topics. By focusing on not simply political but also broader institutional opportunities, I provide a framework for understanding the emergence and development of movements that target institutions beyond the state.

An International Exhibition of Hygiene, Arts, Handicrafts, and Manufactures will be held in the Crystal Palace, Madrid, from September to November next, under the patronage of the Spanish Government. The participation of British exhibitors is particularly desired by the promoters, who state that the attendant expenses will be small. His Excellency the Spanish Minister of Commerce will be the Honorary President; the President of the Committee will be his Excellency the Duke of Tamames and Galisteo, Grandee of Spain, Senator, and ex‐Governor of Madrid. The American war on the one hand, and political changes on the other, have had the effect of seriously damaging the credit of Spain, and many exporters, in view of then existing difficulties, refused to trade until affairs became mere settled. To‐day, however, the Spanish Government are making every effort to restore the economical prosperity of their country. Markets have gained strength, commerce has quadrupled, imports have trebled, and exchange is greatly improved. Well‐advised manufacturers sell in quantity and at good prices, the demand being greater than the supply. Again, the immense natural richness of the Iberian Peninsula, which has not yet received the attention of enterprising and powerful capitalists in any proportion to its value, makes Spain one of those countries where industrial progress is the more certain. The decision to hold this exhibition is evidently a wise one, and considerable advantages may accrue to British manufacturers and merchants taking part therein. There appear to be ample guarantees to show that the undertaking may be supported with every confidence. We understand that all detailed particulars with reference to this important exhibition can be obtained from the Spanish representative in London, Mr. A. DONDERIS, Spanish Arts Exhibition, Compton House, 99A, Charing Cross Road, London, W.C.

LIBRARIES, in common with all other public institutions, must be faced with the uncertainty that arises from the inconclusive results of the recent General Election. We are not intimately concerned with parties and it is held that librarians should eschew them altogether as they have duties to, are the servants of, all. This consideration applies more to the public librarian than to the special one. Be that as it may, the change must postpone, we imagine, our chances of the new Public Libraries Act, because a new general election is probable in a very short time. Meanwhile, there is always uncertainty as to public expenditure and, although we do not expect anything drastic, it is hardly likely that our centenary year will see the beginnings of the library progress for which some had hoped. Most local rate‐budgets have, fortunately, been fixed by now.

In light of the continuing political violence in Zimbabwe since 1980, the major aim of this article is to evaluate the benefits of mediation in resolving politically motivated conflicts in Zimbabwe and Africa at large. Since the 1980s, Zimbabwe has found itself in a web of political violence with little mediation efforts devised to stop the suffering. The paper believes that mediation can have far reaching outcomes in bringing stability to countries burdened by politically motivated violence. The African Union and regional organisations have the capacity to resolve various conflicts burdening the continent, provided realistic mechanisms are put in place to avoid the recurrence of conflicts and/or wars in Africa.

The paper uses a combination of both primary and secondary sources to substantiate the argument advanced herein. Archival material from the National Archives of Zimbabwe helps to exemplify the political antagonisms which existed after independence, thereby giving a fuller picture of events leading to Gukurahundi. Additionally, secondary material is beneficial in highlighting the political conflicts affecting Zimbabwe after independence. Newspapers play an important part in revealing the challenges of South African mediation in Zimbabwe. In addition, newspapers elucidate the urgent need for SADC to establish a conflict resolution organ for the successful settlement of disputes in the region.

The paper reveals how the realisation by the southern African region on the deteriorating political and economic situation in Zimbabwe led to the appointment of Thabo Mbeki in 2007 to restore peace and stability in the country. More so, the paper analyses the challenges of South African mediation in Zimbabwe. In that context, the article suggests pragmatic strategies and tactics which should be put in place for mediation to yield effective results in Zimbabwe and the continent at large.

The paper provides deep insights into the merits of the strategy of mediation in an attempt to curb political violence in African countries. Policy makers will find the paper useful as the continent looks forward to promote sustainable development.

Deception detection is instrumental in business management but professionals differ widely in terms of deception detection performance. The purpose of this paper is to examine the genetic basis of deception detection performance using the classic twin study design and address the research question: how much variance in individual differences in deception detection performance can be accounted for by the variance in genetics vs environmental influences?

In total, 192 twins, with 65 pairs of monozygotic (identical) twins and 31 pairs of dizygotic (fraternal) twins participated in an experiment. A series of behavioral genetic analyses were performed.

The variability in deception detection performance was largely determined by differences in shared and non-shared environments.

The subjects were solicited during the Twins Days Festival so the sample selection and data collection were limited to the natural settings in the field. In addition, the risks and rewards associated with deception detection performance in the study are pale in comparison with those in practice.

Deception detection performance may be improved through training programs. Corporations should continue funding training programs for deception detection.

This is the first empirical study that examines the complementary influences of genetics and environment on people’s ability to detect deception.